The Political Celebrity Roadshow Has Found Its Perfect Act

Oliver Dean | 10th March 2026 | Comment
Scaramucci is set to undertake an autumn tour in the UK, debuting his new book  (Photo by Chip Somodevilla/Getty Images)
Scaramucci is set to undertake an autumn tour in the UK, debuting his new book (Photo by Chip Somodevilla/Getty Images)

Anthony Scaramucci spent eleven days as White House communications director. This autumn, he will spend considerably longer touring Britain.

Anthony Scaramucci, the former Trump aide, is set to head to Britain for a live tour focused on his forthcoming book, All the Wrong Moves. A PR agency has been hired, and a media campaign is being rolled out. The brief is to position the tour as offering British audiences "an insider voice analysing contemporary US politics and its global implications” - a difficult ask for a man who lasted less than a fortnight in the job. But Scaramucci's tour is not really about Scaramucci. It is about what politics has become. Business is no longer merely a business. It has morphed into what can only be labelled as an entertainment industry with its own touring circuit, its own talent roster, and its own audience willing to pay for the experience of proximity to power. Such a model is not uncommon. It resembles a legacy music act that can no longer produce new material but can still fill rooms on reputation alone. Political nostalgia works in the same manner. The audience is not there for rigorous ...

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