The Political Celebrity Roadshow Has Found Its Perfect Act

Oliver Dean | 10th March 2026 | Comment
Scaramucci is set to undertake an autumn tour in the UK, debuting his new book  (Photo by Chip Somodevilla/Getty Images)
Scaramucci is set to undertake an autumn tour in the UK, debuting his new book (Photo by Chip Somodevilla/Getty Images)

Anthony Scaramucci spent eleven days as White House communications director. This autumn, he will spend considerably longer touring Britain.

Anthony Scaramucci, the former Trump aide, is set to head to Britain for a live tour focused on his forthcoming book, All the Wrong Moves. A PR agency has been hired, and a media campaign is being rolled out. The brief is to position the tour as offering British audiences "an insider voice analysing contemporary US politics and its global implications” - a difficult ask for a man who lasted less than a fortnight in the job. But Scaramucci's tour is not really about Scaramucci. It is about what politics has become. Business is no longer merely a business. It has morphed into what can only be labelled as an entertainment industry with its own touring circuit, its own talent roster, and its own audience willing to pay for the experience of proximity to power. Such a model is not uncommon. It resembles a legacy music act that can no longer produce new material but can still fill rooms on reputation alone. Political nostalgia works in the same manner. The audience is not there for rigorous analysis - for Scaramuccia cannot provide that. The audience are there for the stories he will tell, however short-lived they may be. In Britain, Alastairt Campbell and Rory Stewart have built the most commercially successful version of this. The Rest Is Politics sells out theatres. It is fundamentally a performance, however. It is the commercialisation of Westminster politics, designed to be packaged and sold to the masses. Scaramucci's decision to burst onto the scene at this point in time is no accident. Trump's second term has made Britons put Washington under the microscope, and anyone who can speak directly to the President’s actions and thought processes are deemed of value by the market.  This commercialisation of politics is not entirely new. Politicians have always performed. Spin doctors have always spun narratives. What has changed is how open the whole arrangement has become, and how those involved are happy to admit this.  That Scaramucci has called his book All the Wrong Moves suggests he knows exactly what kind of show this is. The more interesting question is what it says about politics that the show keeps selling out. It perhaps marks a troubling shift in the tone of modern politics. Politics was once hyperfocused on problem-solving and decision making. That focus has not died, but it has been overshadowed by a cabal of commentators who seek to profit off of the system, rather than fix it....

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