Jayne Almond’s career has taken her from Brussels and local government to some of the UK’s best-known consumer brands. L’Oréal’s UK and Ireland public affairs director tells The Mace why in-house teams must bring the outside world into the business — and why strong networks remain the profession’s most valuable asset.

Up to 24 MPs have disclosed details of “family members engaged in lobbying the public sector on behalf of a third party or client”; Mace investigates the most powerful couples

Conservation groups and animal rescue charities are ramping up their hiring of lobbyists to help them influence policy

Having started her first business at 20, Farzana recognises that leadership requires continuous learning and practice.

Serco’s Luke Law speaks to The Mace about public affairs at the sharp end of government delivery, the importance of relationships in a volatile policy environment and why politics remains fundamentally about people.

From a music degree and Parliament to five years inside the civil service, Madeleine Hale has built a career around taking opportunities and understanding government from within. Dell Technologies’ UK and Ireland policy chief tells The Mace why authenticity, long-term relationships and human judgement remain indispensable in the age of AI.

The combination of government, campaigns and consultancy gives Beth a broad view of Westminster

Shifting perceptions, particularly in financial services, is “no easy task” — and often requires sustained engagement across multiple audiences

Funding Circle’s Abigail Whittaker explains how policy can unlock finance for small businesses, why timing matters in advocacy and why AI will make strong relationships more valuable, not less.

Fabri discusses his support for greater transparency and his belief that lobbying standards should apply beyond traditional public affairs agencies