“I built my career in public affairs… at the sharp end of place where business, policy and politics collide,” says Ros Morgan. It is a description that captures both geography and approach — rooted in London, but defined by a focus on outcomes. “Seeing how government decisions shape economies” has driven what she describes as a “relentlessly practical, persistent approach.” That persistence has been applied over more than two decades of advocacy on behalf of business — often in areas where policy, place and economic performance intersect. Heart of London Business Alliance represents the interests of businesses and property owners across the West End, one of the UK’s most economically significant districts. Working through business improvement districts (BIDs) and partnerships, it plays a central role in shaping the area’s commercial environment — from planning and licensing to taxation and infrastructure. In a global city competing for investment, tourism and talent, its work sits clos...