What’s going on in the luxury car sector?

Mace | 16th February 2022 | Lobbying, Trade Associations
16676-MaseratiGhibliHybrid PROCESSED

Luca Delfino tells Mace how Maserati is leading the way in design innovation

How was your sector affected by the pandemic? It’s undeniable that Covid has affected most sectors – albeit some more and some less. However, it’s equally undeniable that the luxury car market has a specific clientele, and it’s one that was largely unaffected by the harsh financial repercussions of the pandemic. At Maserati we’ve had to face tough challenges. The year 2020 was a transitional year for us. We announced our five-year plan, and some of our new models – the MC20, Ghibli and Levante Mild-Hybrid –  have been presented and are currently available in our dealerships. All of them were well received by consumers, giving us the positive energy we needed to go forward.. How is the industry changing? For us, the customer comes first. Customers are starting to change the way they go about buying from us: they need better digital services, for example. That’s why we’ve developed new tools to make processes smoother and more fitting with the modern world. Choice and personalisation are...

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