What’s going on in the luxury car sector?

Mace | 16th February 2022 | Lobbying, Trade Associations
16676-MaseratiGhibliHybrid PROCESSED

Luca Delfino tells Mace how Maserati is leading the way in design innovation

How was your sector affected by the pandemic? It’s undeniable that Covid has affected most sectors – albeit some more and some less. However, it’s equally undeniable that the luxury car market has a specific clientele, and it’s one that was largely unaffected by the harsh financial repercussions of the pandemic. At Maserati we’ve had to face tough challenges. The year 2020 was a transitional year for us. We announced our five-year plan, and some of our new models – the MC20, Ghibli and Levante Mild-Hybrid –  have been presented and are currently available in our dealerships. All of them were well received by consumers, giving us the positive energy we needed to go forward.. How is the industry changing? For us, the customer comes first. Customers are starting to change the way they go about buying from us: they need better digital services, for example. That’s why we’ve developed new tools to make processes smoother and more fitting with the modern world. Choice and personalisation are...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Leader in UK Public Affairs: Beth Armstrong, Partner, Charlesbye, “Control the controllables”

Mace | October 9, 2026

The combination of government, campaigns and consultancy gives Beth a broad view of Westminster

Leader in UK Public Affairs: Vincent Fabri, Associate Director, Field Consulting, “I grew up in a very political family”

Mace | October 8, 2026

Fabri discusses his support for greater transparency and his belief that lobbying standards should apply beyond traditional public affairs agencies

What impact has Burnham had on the lobbying industry?  

Lucy Carrier-Pilkington | October 6, 2026

It is still early days for the new Prime Minister, but lobbying trackers have witnessed an increase in activity since his arrival in No. 10

Apprenticeships: Great providers change lives, poor providers must not define them

Robert Richardson | October 1, 2026

'Almost seven years ago, I had one of the worst days of my career as a Hotel General Manager,' writes the CEO of the Institute of Hospitality, as

Inside the data: Organisations more cautious about taking public positions compared to five years 

Mace | September 30, 2026

Just under half of professionals say the risks of taking public stances outweigh the benefits 

Anthropic and its deep-rooted lobbying ties to the UK government  

Lucy Carrier-Pilkington | September 29, 2026

The accusation that AI has the potential to ‘kill all humans’ in the next decade has sent shockwaves around the world, but what are the controversial AI companies’

Industry reacts: Teacher pay rise in England 

Lucy Carrier-Pilkington | September 17, 2026

The government has agreed to fully fund a forthcoming pay increase for teachers in England in a sudden U-turn.

Leader in Public Affairs: Ros Morgan, Chief Executive, Heart of London Business Alliance, “Build a strong, proud and open culture where everyone has a voice”

Mace | September 8, 2026

After two decades spent in advocacy on behalf of business, Ros reveals what parts of the industry she believes needs reform.

The Mace Questionnaire: Marshall Manson, CEO, FleishmanHillard UK – “Politics is seeping into business through every crack” 

Mace Magazine | August 12, 2026

The innovative digital comms veteran Marshall Manson, now CEO of FleishmanHillard UK, reveals how he misses The West Wing, was introduced to Westminster by Gyles Brandeth's political diaries

The Strategist: Michael Prescott, Managing Director, Hanover – “Better to risk being the most overdressed person in the room than the scruffiest” 

Mace | August 11, 2026

From political editor of The Sunday Times to bringing down two BBC chiefs, Michael Prescott reflects on his distinguished career as a journalist and now leading UK corporate