PrettyGreen hires social and influencer lead

Mace | 9th September 2026 | Moves

Communications agency PrettyGreen has appointed a managing partner for its social and influencer division.

Steve Parker has taken on the role of managing partner, influencer and social, at PrettyGreen as of this week. Parker joins PrettyGreen from Stripe Communications, where he held the position of executive director of social and creator. During his time there, he worked on incorporating influencers, content production and AI-led workflows into the agency’s operations. Before this, Parker led a social media project in 2023 with the Financial Times’ branded content and thought leadership teams. Throughout his career, he has also overseen social and creator campaigns for brands such as Google, Adidas, Lexus, L’Oréal and NatWest. Earlier in his career, Parker founded the social practice at WPP agency Cohn & Wolfe before going on to build The&Partnership’s content agency, AllTogetherNow. In his new position, Parker will report to PrettyGreen managing director Sarah Henderson. His appointment comes after the agency’s former influencer strategy lead, Sammy Albon, left the role in June. ...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Welsh Water appoints head of public affairs

Mace | July 7, 2026

Welsh Water said the creation of the head of public affairs role “signifies the importance of, and our commitment to, ensuring appropriate and timely engagement with elected representatives.”

Ex-Global Counsel director joins Apella Advisors

Mace | July 7, 2026

Strategic communications agency Apella Advisors has hired the former Global Counsel as a partner.

Portland names new public affairs Managing Partner

Mace | July 7, 2026

Portland has appointed Tom Rayner as the new Managing Partner of its public affairs and policy team.

Ex-Conservative Party director joins Atticus Partners

Mace | July 7, 2026

Political communications agency Atticus Partners hired a former Conservative Party political director Adam Wildman.

Home Office comms deputy rejoins the Cabinet Office

Mace | July 7, 2026

Alice Parker has nearly a decade of experience in government communications.

Checkmate DC’s bold London move

William Cash | June 5, 2026

Tristan Breijer is the new London head of Checkmate Government Relations. The move into London gives the US lobby firm its first European base, bringing its global power-broking

Ex-Citypress public affairs lead joins law firm

Mace | May 19, 2026

Tom Anelay, who most recently led the public affairs practice at Citypress, has moved to an in-house role at one of the UK’s fastest-growing law firms.

H/Advisors Cicero hired to drive financial inclusion in parliament

Mace | May 19, 2026

H/Advisors Cicero has been briefed to increase support for financial inclusion, provide monitoring and intelligence.

Westminster Street Fight for the Labour crown

Lucy Carrier-Pilkington | May 13, 2026

With Wes Streeting resigning and Angela Rayner now cleared by HMRC, all eyes are on Westminster's Game of Thrones-style battle for the Labour crown

Pagefield and WPI’s merger throws into question the boutique PA firm model

Mace | March 26, 2026

As the two firms face a merger, the question over the longevity of the boutique firm is put under the spotlight.