PrettyGreen hires social and influencer lead

Mace | 9th September 2026 | Moves

Communications agency PrettyGreen has appointed a managing partner for its social and influencer division.

Steve Parker has taken on the role of managing partner, influencer and social, at PrettyGreen as of this week. Parker joins PrettyGreen from Stripe Communications, where he held the position of executive director of social and creator. During his time there, he worked on incorporating influencers, content production and AI-led workflows into the agency’s operations. Before this, Parker led a social media project in 2023 with the Financial Times’ branded content and thought leadership teams. Throughout his career, he has also overseen social and creator campaigns for brands such as Google, Adidas, Lexus, L’Oréal and NatWest. Earlier in his career, Parker founded the social practice at WPP agency Cohn & Wolfe before going on to build The&Partnership’s content agency, AllTogetherNow. In his new position, Parker will report to PrettyGreen managing director Sarah Henderson. His appointment comes after the agency’s former influencer strategy lead, Sammy Albon, left the role in June. ...

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