Matt Wilcock has joined The Academy to lead one of the agency's two Consumer columns, working with clients including Amazon, Burger King and the University of Lincoln. The Academy is organised into specialist columns, with other teams focused on Enterprise, Entertainment, Sport and Studio. Wilcock has left PR firm Cow, which he joined in 2008 and had been MD of since 2023, amid a shake-up in the agency’s leadership. The agency was founded in 2014 by Kaye and creative director Glover, who previously worked together at Mischief.

"Matt is someone we’ve admired for a long time, followed his very successful career at Cow, and watched him lead so much great work"

Mitch Kaye, chief executive and co-founder of The Academy, said: “Matt is someone we’ve admired for a long time, followed his very successful career at Cow, and watched him lead so much great work. He fits the mould of what we look for in all of our leaders; he is kind, talented, creative, smart, hard-working, cares about his team and only wants to do work that works for our clients.” Wilcock said: “I’m thrilled to have joined The Academy as a director leading one of the agency’s columns. I’ve long been a fan of what Mitch and Dan [Glover] have built at The Academy, I’ve reunited with some former colleagues and it’s the perfect opportunity for me to continue as a creative leader, with the support of some of the best in the business.” The Academy is ranked 62nd in PRWeek’s latest UK Top 150 Consultancies table with revenue of £7.7m in 2025, a rise of 11 per cent on the previous year. Wins this year include Edgewell Personal Care, owner of the Bulldog and Wilkinson Sword brands, and headphone brand Shokz....