Leader in UK Public Affairs: Konrad Shek, Public Policy & Regulation Director, Advertising Association, “I prefer strategy to performance, substance to theatre”

Mace | 7th August 2026 | In-House Public Affairs, Westminster Index
konrad shek

Konrad Shek discusses his proudest achievement of building the Advertising Association’s credibility and influence in media literacy policy.

Konrad Shek has never followed a conventional path into public affairs. A self-described “techie at heart,” his early years in the IT industry continue to shape how he sees the world: as an interconnected system where data, technology and human behaviour constantly influence one another. That instinct, to look beneath the surface and understand how things truly work, has defined a career built on navigating complexity across diplomacy, international business, and today, advertising regulation. Shek’s entry into public affairs was, by his own admission, “a slightly unusual one.” He began in IT before moving into the UK’s Foreign Office to pursue international relations. “This was instrumental in teaching me how to navigate complex stakeholder landscapes and a true understanding of how policy is actually made,” he explains. A move to Jardine Matheson followed, which he describes as “a defining period” where he “learned how to think about public affairs in a way that delivers good outcome...

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