Leader in UK Public Affairs: Konrad Shek, Public Policy & Regulation Director, Advertising Association, “I prefer strategy to performance, substance to theatre”

Mace | 7th August 2026 | In-House Public Affairs, Westminster Index
konrad shek

Konrad Shek discusses his proudest achievement of building the Advertising Association’s credibility and influence in media literacy policy.

Konrad Shek has never followed a conventional path into public affairs. A self-described “techie at heart,” his early years in the IT industry continue to shape how he sees the world: as an interconnected system where data, technology and human behaviour constantly influence one another. That instinct, to look beneath the surface and understand how things truly work, has defined a career built on navigating complexity across diplomacy, international business, and today, advertising regulation. Shek’s entry into public affairs was, by his own admission, “a slightly unusual one.” He began in IT before moving into the UK’s Foreign Office to pursue international relations. “This was instrumental in teaching me how to navigate complex stakeholder landscapes and a true understanding of how policy is actually made,” he explains. A move to Jardine Matheson followed, which he describes as “a defining period” where he “learned how to think about public affairs in a way that delivers good outcome...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



The Mace Questionnaire: Marshall Manson, CEO, FleishmanHillard UK – “Politics is seeping into business through every crack” 

Mace Magazine | August 12, 2026

The innovative digital comms veteran Marshall Manson, now CEO of FleishmanHillard UK, reveals how he misses The West Wing, was introduced to Westminster by Gyles Brandeth's political diaries

The Strategist: Michael Prescott, Managing Director, Hanover – “Better to risk being the most overdressed person in the room than the scruffiest” 

Mace | August 11, 2026

From political editor of The Sunday Times to bringing down two BBC chiefs, Michael Prescott reflects on his distinguished career as a journalist and now leading UK corporate

Leader in UK Public Affairs: Martin Turner, Director of Policy and External Affairs, BioIndustry Association, “Pensions reform is a major issue for us”

Mace | August 8, 2026

Turner’s work sits within the BioIndustry Association, the trade body representing the UK’s biotechnology and life sciences sector.

Leader in UK Public Affairs: Robert Forrester, Chief Executive, Vertu Motors plc, “Leaders need to cast a vision and hold people accountable”

Mace | August 6, 2026

Robert Forrester reflects on his achievement in helping to found a company 20 years ago that now generates £5bn in revenue and employs more than 7,500 people.

Leader in Public Affairs: David Sheen, Public Affairs Director, UKHospitality, “Take a risk, offer innovative solutions”

Mace | August 5, 2026

David Sheen pushes back against common perceptions about public affairs, but argues instead that it is about hard work, marshalling arguments, and building coalitions.

Leader in Public Affairs: Signe Norberg, Director of Policy and Public Affairs, ISEP, “Human relationships remain critical, AI needs careful application”

Mace | August 4, 2026

Signe Norberg reflects on her leadership philosophies, encouraging people to 'lead with humanity'

Leader in Public Affairs: Grace Pritchard, Downing Street Director of News and the Prime Minister’s Political Spokesperson

Mace | August 3, 2026

After heading the Makerfield by-election comms team, Grace Pritchard was singled out by Andy Burnham as being a key part of his northern campaign team. The self-styled 'Yorkshire

Leader in Public Affairs: Zak Viney, Campaigns and Public Affairs Coordinator, Living Streets, “Politics starts locally on the doorstep”

Mace | August 3, 2026

Living Streets’ Zak Viney speaks to The Mace about moving from engineering into advocacy, making the case for walkable streets across political divides and securing practical progress on

Leader in Public Affairs: Zara Harrington, Head of Public Affairs, Diageo – “Luck is when preparation meets opportunity”

Mace | August 3, 2026

From navigating regulation and trade policy to aligning advocacy with commercial strategy, Diageo’s Zara Harington's career in public affairs has been about understanding how political decisions translate into

The Advocate: Lucy Gilchrist, Director of Public Policy and Government Affairs, PepsiCo UKI – “Advocacy enables better policymaking”

Mace | August 2, 2026

PepsiCo UKI’s Lucy Gilchrist does some of her best policy thinking on the running machine. She tells The Mace why public affairs must turn intelligence into action, how