In 2020, Jenny Waldman became director of the Art Fund, the UK national charity supporting museums and galleries through its National Art Pass and annual prize. It provides millions of pounds every year to help museums to acquire and share works of art across the UK, support curators and encourage public engagement. Waldman has held a series of senior positions at leading arts and cultural venues working with artists and museums on a national level including director of Arts Centre Programmes at the Southbank Centre, public programmes consultant at Somerset House Trust, and creative producer of the finale of the Cultural Olympiad, the London 2012 Festival. Most recently, she was director of 14-18 NOW at the Imperial War Museum.
