Decorating the metaverse

Lucy Kenningham | Issue 6 | Magazine, Politics, Uncategorised

From the Archive

Screenshot 2022-05-09 at 12.04.24

The world of NFT art isn’t just about individual artists selling work to crypto nerds. As big brands get involved, there’s money to be made and kudos to gain

"I personally minted the first cinematic films on the blockchain in March last year. In NFT terms that’s like a decade ago. I did it because I was like, why is no one doing this?”  That’s J Harry Edmiston, a former gallery owner, a tech guru and a marketing connoisseur. He is also founder and director of CreativeWorkStudios, a marketing company that “connects arts, brands and humans”. In essence: Edmiston is an art lover and digital expert who found himself in the right place at the right time when the NFT artwork world first emerged in March 2021. He epitomises this new intersection of art and tech. So can he explain why anyone would want to buy digital artwork? “Kids today want to know they can pack their bags and go to Mexico on a whim. They might rent a Ferrari, but they don’t want to own it. Do they want to own a house? No. They want WeWork and shared living accommodation and that experience.” It’s this rental economy that best explains why anyone would want to own an NFT, or non-...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Money Changes Everything 

William Cash | September 16, 2026

The question of money buying influence in politics is centuries old and not going away

Leader in UK Public Affairs: Dr Michelle Howard, Senior Advisor for Defence and Space, Lexington Communications: “The future of public affairs is full of promise for the creative”

Mace | September 16, 2026

Lexington’s Michelle Howard explains how an unconventional career spanning opera, journalism, hydropower and defence led her into public affairs, why political instability rewards creativity and listening, and what

Death of the British staycation

Mace Magazine | September 15, 2026

The government's new 5% tourism tax is the last thing the UK's hospitality sector needs, says William Cash

“Two of our lemurs are missing”: a study in fake global news and a cautionary tale for the PA industry

Mace Magazine | September 11, 2026

One of the world’s richest men has been accused of ‘harbouring stolen lemurs’: The Mace reveals a cautionary tale in fake news.

A “little local difficulty” – Gawain Towler’s Reform Conference Diary

Mace Magazine | September 5, 2026

Seasoned Farage aide-de-camp Gawain Towler reflects on Reform's first ever Business Day at the NEC - and what it's like when a media grenade goes off during the

Tory reshuffle: Kemi shows her ruthless side

Lucy Carrier-Pilkington | September 2, 2026

With a new team behind her, the latest Tory reshuffle has put the party on early election watch as well as showing her ruthless side.

Back to school chaos: first day of term report as Burnham faced the Commons

Emelia Wild | September 1, 2026

Andy Burnham addressed the House of Commons for the first time as Prime Minister as MPs returned to Parliament. How did he do at the dispatch box and

Silly season is coming to an end: What to expect from Westminster this Autumn

Lucy Carrier-Pilkington | August 27, 2026

September and October usually mark the most intense period of political activity in the UK, here is what to expect.

Andy Burnham’s social media strategy faces questions over traditional media

Mace Magazine | August 26, 2026

The former Downing Street communications chief believes “there are hard truths coming” for Burnham.

Industry Watch: John Gill, Deputy Director of External Affairs, Reform UK – “There’s no limit to where a man can go if he doesn’t mind who gets the credit”

Mace Magazine | August 20, 2026

John Gill's promotion at Reform UK, just before the party launches its inaugural Business Day at its September NEC conference, is indicative of how the party is ramping