Bring Back Politics-by-the-sea

Mace | Issue 2 | Magazine

From the Archive

Seaside-town voters in red wall seats helped secure the prime minister’s landslide

It is 13 years since the Conservative Party hosted a seaside autumn party conference. Next year – after going virtual – the prime minister should support struggling coastal communities, along with the great English seaside, by returning to the tradition of politics-by-the-sea.

It was on 11 October 1985 when Margaret Thatcher told conference that “We all love Blackpool”. No longer. That the Tories have not held a conference in Blackpool since 2007 – and Labour since 2002 – is symptomatic of how paranoid party leaders have become with being associated with the metropolitan gospel of British decline-ism. In a notorious Times column, Matthew Parris described seaside towns like Clacton as resorts “trying not to die”, being symbols of failure and social depression.

This is the wrong approach. One of Labour’s greatest mistakes at the last election was to ignore the seaside vote in towns like Blackpool, where homelessness and disadvantaged pupils are well above the national average. Coastal communities have ageing (ie voting) populations. The disaffected coastal vote, including fishing ports like Grimsby, can have a political sting – 67.5 per cent of Blackpool voted Leave in 2016. While Parris advised the Tories to ignore rundown coastal towns, the prime minister can’t afford not to tackle their problems.

With Covid accelerating the decline of many coastal towns, the pandemic presents …

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Erskine: Systems failure

Bernard Jenkin | June 7, 2022

Putin’s invasion of Ukraine proves that the West has been asleep at the switch while he set out his plans in plain sight. How did our systems fail

Dolitics: protecting our armed forces

Dolly Theis | June 6, 2022

There is new and widespread evidence of sexual offences committed against both men and women within the armed forces

The Austrian World Summit

Lucy Kenningham | June 1, 2022

How Arnold Schwarzenegger’s Climate Initiative is opening the doors of environmental conferences to normal people

Podcast dos and don’ts

Lucy Kenningham | May 31, 2022

Politicians are grabbing the microphone by the bucket load in order to "pod". But it's not always a wise move

Creating a digital forum for voters in Germany

Lukas Holter and Christoph Schleifer | May 30, 2022

How CamBuildr works to give campaigners new tools for engaging with voters

Why neutrality is no longer an option for island states

Jeffrey Salim Waheed | May 27, 2022

Vulnerable nations face uncertain futures and complex allegiances in the face of a changing world order

Seven shades of Brown

Arthur Salisbury | May 25, 2022

It might have been written in good faith, but in his new book who is the former PM talking to?

Eastern promise: visiting Azerbaijan

Christopher Silvester | May 23, 2022

Azerbaijan and its capital Baku have become must-visit tourist destinations

With or without EU

Jorge González-Gallarza | May 20, 2022

Did post-imperial syndrome cause Britain to join and then leave the EU?

The Spike: Natasha Sindeyeva

Lucy Kenningham | May 19, 2022

The remarkable story of the exuberant socialite who founded Russia’s only independent television channel