Michele Charles (pictured above, left) has been appointed to lead consumer communications and campaigns at The National Lottery operator Allwyn UK. Charles joins Allwyn from Tesco, where she held the position of head of content and communications, having previously overseen the supermarket’s press office. Using her experience in agency communications, she will be responsible for leading earned media and consumer PR activity, helping to strengthen engagement with National Lottery players. She takes over from Clara Biu, who held the role of interim head of consumer communications at Allwyn UK before moving to Arsenal Football Club last month. Charles will work alongside Siân Grieve (pictured above, right), who joined the business in April as head of corporate communications and campaigns. Grieve previously spent more than four years as global head of corporate communications at Charlotte Tilbury Beauty. Her career has also included senior communications positions at MoneySuperMarket Grou...