It’s striking how many of the consultants featuring on The Mace’s list have worked alongside Sir Lynton Crosby on a career-defining political campaign – or at his is a renowned campaigns consultancy, C|T Group. His intuitive sense of delivering results has been finely honed through years of providing high-level advice to prime ministers, premiers, opposition leaders and leaders of business. His approach has reshaped the industry and delivers powerful, targeted solutions for clients built on the foundation of research and insights into the highest levels of business, capital markets, government, bureaucracy and the media. It was Crosby’s successful campaigns for Australian Prime Minister John Howard in 1998 and 2001 which first bought him to the attention of British Conservatives. In the 2008 London mayoral elections, he masterminded the campaign that saw Boris Johnson beat Ken Livingstone against the odds, and then repeated this success in 2012. In the 2015 general election, Crosby helped deliver, for the first time since 1955, a Conservative government with an increased share of the vote. Drawing on skills and experience acquired over a lifetime of political campaigning, Crosby has also advised some of the world’s most well-known businesses, ensuring they are armed with the right research, message and strategy with which to achieve their goals.
