Ed Amory

Instinctif Partners

Managing Director

Ed Amory joined Instinctif Partners in September 2020 to support the business’s growth and drive its integrated offer. He previously spent eight years at Freud Communications where he provided strategic reputational advice and senior counsel for global clients, including financial

services companies (BlackRock, UBS, RBS, Old Mutual and others), FMCG businesses, media organisations, energy firms, public sector institutions, pharmaceutical companies and individuals. Amory previously worked at the Daily Mail as a political commentator and advisor to the editor-in-chief. He was a political advisor to the Conservative Party from 1989 to 1995 and also worked for The Spectator, the Centre for Policy Studies and as a merchant banker with Schroders. He is currently a senior adviser to Ashoka UK and is a keen supporter of social entrepreneurs around the world.