New comms chief appointed for Argos and Habitat

Mace | 9th September 2026 | Moves

Sainsbury's has brought in an PR star to lead consumer comms at its Argos and Habitat brands.

Victoria Kent has taken on the newly created position of head of consumer communications at Argos and Habitat. Kent joins from fashion retailer ASOS, where she spent the past two years as senior internal and external communications manager. She began her new role earlier this month. Her initial focus will include strengthening the Argos brand and making sure communications activity aligns with commercial priorities and supports long-term brand growth. Kent reports to Heni Hazbay, marketing director at Argos. She will manage two communications managers and oversee relationships with a digital agency and two consumer communications agencies.

"I can’t wait to create campaigns and stories that resonate with millions of customers"

Speaking about her new position, Kent told in.Comms: “I’m delighted to be joining Argos and Habitat and to have the opportunity to help shape the next chapter of two iconic British brands.” She added: “I can’t wait to create campaigns and stories that resonate w...

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