Downing Street hosts first influencer reception to meet voters where they are

Mace | 31st July 2025 | Politics
LONDON, ENGLAND - APRIL 13:  Two visitors take selfies outside number 10 Downing Street on April 13, 2018 in London, England. (Photo by Chris J Ratcliffe/Getty Images)
LONDON, ENGLAND - APRIL 13: Two visitors take selfies outside number 10 Downing Street on April 13, 2018 in London, England. (Photo by Chris J Ratcliffe/Getty Images)

Downing Street hosts influencers as Starmer targets digital-first voter reach.

Downing Street is hosting its first reception for social media influencers and between 70 and 90 creators are expected at the event this afternoon PoliticsHome reported that the invited creators operate across niches including personal finance education and lifestyle and are said to collectively reach a following of roughly a quarter of a billion people.  Labour leader Keir Starmer will address the gathered influencers in what PoliticsHome described as part of a strategy to meet audiences on the platforms where they already consume content rather than sticking solely to traditional media outlets.  The move comes as the Financial Times highlighted that consumption via online video platforms including YouTube is now significant across demographic groups including older age brackets according to the latest Ofcom Media Nations data. The event follows recent criticism of Labour’s digital communications strategy and coincides with government plans to modernise outreach under its new communic...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Dame Antonia’s key civil service reforms are ready to be supported by Whitehall, says Jonathan Freeman

Mace | August 1, 2026

The Civil Service is ready to support Dame Antonia Romeo's flagship changes to government machinery - notably relating to AI and devolution - under new prime minister Andy

Kemi’s true blue purge, with help from Sir Philip May

William Cash | July 26, 2026

The news that former Home Secretary Sir Grant Shapps has failed to make the new Tory candidate list has put fear into dozens of former Conservative MPs. Whether

If Burnham wants growth, he must start by backing AI and Tech founders and risk-takers, says Liam Houghton

Mace | July 23, 2026

New Prime Minister Andy Burnham has an opportunity to make Britain the best place to start and scale a business, argues CEO Liam Houghton.

The continuing political Whydunnit of the murder of Ann Widdecombe

Mace Magazine | July 23, 2026

The strangely guilty way that the media, and some politicians have reacted to Widdecombe’s shocking death shows the double standards that can operate when a politician of the

The King of the North Takes Downing Street: Burnham’s Great Purge

Mace Magazine | July 21, 2026

The ruthlessness of Andy Burnham’s purge has taken the country back to Macmillan's Night of the Long Knives. Media reaction has been predictably partisan, with the choice of

Reform’s international policy: Farage looking to balance ideals with new foreign policy advisor

Jonathan Singh | July 16, 2026

To date, Reform is yet to appoint a foreign affairs spokesperson. Jonathan Singh looks at Reform's new approach to international affairs with the appointment of Dr Alan Mendoza

Ann Widdecombe Devon hamlet murder mystery continues as tributes make her a political saint

William Cash | July 16, 2026

The death of Ann Widdecombe raises serious questions about the security of high-profile politicians. The shocking episode seems out of Midsomer Murders with the former Tory minister being turned into

Kemi is right to lift the white, Oxbridge fatwa and purge the Conservative party of non-Tories

William Cash | July 10, 2026

Overhauling the Tory candidates list is a shrewd political move which will allow her to put her own stamp on the party, and more importantly, shape its future,

Communication: The real engine of Burnhamism  

Lucy Carrier-Pilkington | July 9, 2026

Before he has even begun, Burnham has incisively communicated his plan for the country. As MPs are scrambling for positions in cabinet, his comms team are assembling. 

Farage’s bombshell resignation: Strategy or hubris? 

Lucy Carrier-Pilkington | July 7, 2026

Farage says ‘the people of Clacton should be the judges of my actions’, but is this his most reckless move yet?