Since Chris Salt co-founded Headland, the agency has rapidly evolved from its origins in financial PR to one which now brings together a combination of corporate, financial, public affairs, digital and sector specialists. Clients which have benefitted from this consultative and balanced guidance include Danone, Legal & General and the AA. Headland launched Virgin Active’s first corporate social responsibility programme and oversaw PepsiCo’s sustainability drive: after an impressive lobbying campaign, PepsiCo was invited in 2013 to join a pioneering DEFRA scheme to reduce carbon emissions. Salt values meaningful relationships with leadership teams and remains completely dedicated to delivering great results for clients. In 2018, Headland was named EMEA Corporate PR Consultancy of the Year by the Holmes Report, and was particularly commended for its selective, high-quality service.