Bill Morgan is one of the UK’s leading experts on health policy and politics, and has advised national politicians, multinationals, regulators, small- and-medium sized companies, providers and charities on the ways to effect change in healthcare systems across the world. Alongside Mike Birtwistle and Sarah Winstone, he founded Incisive Health in 2013 and he has seen it grow to be an award-winning specialist healthcare policy and communications consultancy with clients including Kidney Care UK, Merck Sharpe & Dohme, General Medical Council, 23andMe, Gilead and Bayer. Morgan, a former special adviser at the department of health, has twice been named one of the 100 most influential people in the NHS.