PRCA call for lobbying standards overhaul

Oliver Dean | 5th March 2026 | Lobbying, Politics
PRCA has called on MPs to overhaul the existing framework (Photo by Christopher Furlong/Getty Images)
PRCA has called on MPs to overhaul the existing framework (Photo by Christopher Furlong/Getty Images)

The UK Public Affairs Watchdog has called for a stricter framework to increase transparency and accountability

The Public Relations and Communications Association (PRCA) has launched a fresh push for sweeping reform to lobbying transparency in the UK, warning that the existing framework captures only a fraction of activity in the sector and leaves many in the dark about what public affairs professionals really do.

The industry body’s On the Record campaign is calling on the government to extend regulation so that all lobbying is properly governed, documented and publicly reported. Under current rules, large parts of lobbying activity fall outside mandatory disclosure requirements. As such, much goes unreported.

As part of the campaign’s launch, the PRCA hosted a drop-in session for MPs at Portcullis House on the 4th March, where parliamentarians were invited to sign a pledge of support. Chief executive Sarah Waddington CBE and head of public affairs Louise Whatham have also held talks with the newly formed Ethics and Integrity Commission to discuss potential improvements to lobbying standards.

The PRCA already requires its own members to adhere to a Code for Professional Lobbying, including the quarterly publication of activity through the Public Affairs Register, but argues that voluntary standards are no substitute for a comprehensive statutory framework.

While the association said it welcomed recent government announcements on standards in public life, it maintained that deeper …

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Silly season is coming to an end: What to expect from Westminster this Autumn

Lucy Carrier-Pilkington | August 27, 2026

September and October usually mark the most intense period of political activity in the UK, here is what to expect.

Andy Burnham’s social media strategy faces questions over traditional media

Mace Magazine | August 26, 2026

The former Downing Street communications chief believes “there are hard truths coming” for Burnham.

Industry Watch: John Gill, Deputy Director of External Affairs, Reform UK – “There’s no limit to where a man can go if he doesn’t mind who gets the credit”

Mace Magazine | August 20, 2026

John Gill's promotion at Reform UK, just before the party launches its inaugural Business Day at its September NEC conference, is indicative of how the party is ramping

Carry on, Clacton

William Cash | August 18, 2026

Wiliam Cash reflects on how the myth of Clacton and its reality has created media distortion when it comes to reporting on Farage’s seaside spiritual HQ.

The Mace Questionnaire: Marshall Manson, CEO, FleishmanHillard UK – “Politics is seeping into business through every crack” 

Mace Magazine | August 12, 2026

The innovative digital comms veteran Marshall Manson, now CEO of FleishmanHillard UK, reveals how he misses The West Wing, was introduced to Westminster by Gyles Brandeth's political diaries

The Strategist: Michael Prescott, Managing Director, Hanover – “Better to risk being the most overdressed person in the room than the scruffiest” 

Mace | August 11, 2026

From political editor of The Sunday Times to bringing down two BBC chiefs, Michael Prescott reflects on his distinguished career as a journalist and now leading UK corporate

The Clacton by-election: “It has been amazing for business” 

Ella Beadman and Lucy Carrier-Pilkington | August 10, 2026

Ahead of the Clacton-on-Sea by-election this Thursday, Mace went to the constituency to hear what local businesses make of the media circus that has descended on the seaside town, and the changes they want

Burnham is trying to fix Whitehall, but will the political machinery change?

Mace | August 7, 2026

Andy Burnham is shaking up government with more changes than by any incoming prime minister in memory. But, asks Sir Bernard Jenkin MP, does he understand why the

Racing the sunset: a pilgrim odyssey across a dying Europe

Mace | August 4, 2026

For 10 months, ex-army officer James Jeffrey trekked 3500 km across Europe by foot. The scale of migration he witnessed may not have been as dramatic as the

Leader in Public Affairs: Grace Pritchard, Downing Street Director of News and the Prime Minister’s Political Spokesperson

Mace | August 3, 2026

After heading the Makerfield by-election comms team, Grace Pritchard was singled out by Andy Burnham as being a key part of his northern campaign team. The self-styled 'Yorkshire