European regulators have secured a commitment from Meta to overhaul its ads policy in the European Union following a 200 million euro fine for breaching the bloc’s digital competition rules. The move comes after regulators concluded that Meta’s ad targeting model did not comply with requirements under the Digital Markets Act and warned that stronger enforcement would follow unless changes were made. Under the revised model EU users of Facebook and Instagram will be offered a clear choice starting in January 2026. They will either consent to share their personal data in return for fully personalised advertising or limit data sharing and receive a reduced targeting experience based on less intrusive information. Officials say the change is intended to provide a meaningful choice rather than the limited options previously available. The new arrangements are intended to replace the earlier consent or pay system under which users were required to accept tracking or pay for an ad free subscr...