CMA targets Google with landmark digital market intervention

Mace | 24th June 2025 | International
google-1088003_1280

The UK’s Competition and Markets Authority has launched a consultation to designate Google as having strategic market status under new digital competition rules. The move would give the regulator sweeping powers to impose binding obligations on Google’s operations across search and advertising, with a final decision expected by October.

The UK’s competition watchdog has taken its first step towards designating Google as a company with strategic market status, using new legal powers that target entrenched dominance in digital markets. The Competition and Markets Authority announced on Monday that it believes Google’s core services in search, search advertising and display advertising meet the threshold for intervention under the Digital Markets, Competition and Consumers Act. The act came into force in May 2024 and allows the CMA to impose legally binding obligations on firms with significant, entrenched market power and a position of strategic importance. A final decision is expected by October following an eight-week consultation. The proposed designation would require Google to follow a set of specific conduct requirements laid out by the CMA. These include limits on self-preferencing in search results, requirements for greater transparency in advertising practices and obligations to ensure that rivals can interoper...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



King Charles: The real ‘special ingredient’ in our relationship with the USA 

Lucy Carrier-Pilkington | April 29, 2026

King Charles’s address to Congress was designed to steady a strained special relationship. Twelve standing ovations later, the Palace had given Downing Street something politics could not: a

Maritime trade bodies warn of citizens being caught in Iranian crossfire

Oliver Dean | March 12, 2026

As the Iranian conflict continues, maritime trade bodies have warned of the significant loss of human life thus far.

Britain faces a crisis of statecraft – not power.

Azeem Ibrahim OBE | March 9, 2026

Despite being criticised for its dwindling position on the world stage, Britain is not lacking in power. What it really needs is statesmanship.

US defence industry launches lobbying offensive against EU’s ‘Buy European’ push

Oliver Dean | February 20, 2026

As European policymakers push a 'Buy European' line, lobbyists and officials in Washington are keen to maintain dominance over the European arms market

Scotch whisky tariff cut in China worth £250 million

Thomas Edwards | February 2, 2026

Britain has secured a significant win for Scotland’s iconic whisky industry, with China agreeing to cut tariffs on Scotch whisky from 10 per cent to 5 per cent.

Trump ruffles feathers at Davos, posing an uncertain future for NATO

Madeline Dabbah | January 29, 2026

Trump’s shifting Greenland strategy at Davos unsettles NATO, strains transatlantic trust, and leaves the UK balancing sovereignty principles against alliance stability

Davos 2026 in the Age of Power Politics

William Cash | January 20, 2026

Davos is meant to be the place where the global public affairs class can compress a year of stakeholder management into five days, with a badge, a diary,

Gaza and the art of the deal

Mace | January 16, 2026

Trump secures ceasefire through dealmakers, but long term peace remains uncertain

China’s Economy Forecast to Grow 4.8% in 2026 on Export Strength

Mace | January 10, 2026

China is projected to grow 4.8 per cent in 2026, with export performance supporting economic expansion despite ongoing domestic challenges.

Thai baht surge to multi year highs tightens squeeze on exporters

Mace | December 16, 2025

Thailand’s baht hits multi year peak, squeezing exporters and forcing policy makers to juggle currency stability, trade competitiveness and fragile economic recovery