Brussels Targets Apple in First Major Crackdown Under Digital Markets Act

Mace | 24th April 2025 | Brussels, Uncategorised
New,York,,Ny,,Usa,-,July,9,,2022:,Apple,Logo

The European Commission has launched formal proceedings against Apple over suspected breaches of the Digital Markets Act, focusing on restrictive App Store policies. Developers claim Apple’s compliance measures deter competition, despite regulatory obligations. This marks the first major enforcement action under the DMA, signalling a tougher EU stance on Big Tech. Apple faces potential fines of up to 10 percent of global turnover while also contending with parallel antitrust action in the United States.

The European Commission has launched formal proceedings against Apple over concerns that the company may be failing to comply with key obligations under the Digital Markets Act (DMA). The investigation will focus on Apple’s rules governing its App Store, particularly regarding restrictions placed on developers relating to alternative app stores, payment systems, and the ability to promote offers outside Apple’s ecosystem. The Commission stated that it suspects Apple’s measures may not meet the DMA’s requirements designed to ensure fair competition within digital markets. Proceedings were announced following a preliminary assessment of Apple's compliance measures, which raised concerns about potential barriers to market access for rival services. In its official communication, the European Commission emphasised that designated gatekeepers must fully adhere to the obligations set out in the DMA, which came into force in March 2024. Apple, classified as a gatekeeper due to its control ove...

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