The Crown Estate Opens £7.2 Million Communications Framework Tender

Mace | 10th January 2026 | In-House Public Affairs, Jobs, Moves, Political Consultants
Buckingham_Palace,_London_-_April_2009

The Crown Estate launches a £7.2 million communications framework tender, seeking multiple agencies to deliver corporate and public affairs services.

The Crown Estate has launched a **request for proposals for communications agencies** to join a **multi-supplier framework valued at £7.2 million including VAT**. The procurement notice appearing via industry reporting states that the organisation is seeking companies capable of delivering a range of public affairs and corporate communications services as part of a framework that could run for several years. Details provided in the notice focus on attracting agencies that can operate across a broad spectrum of channels and support functions for the estate’s strategic agenda. The tender for this framework appears on official notice boards including public sector procurement sites. It is described in the industry coverage as a multi-supplier framework that allocates an overall budget of £7.2 million including VAT to successful bidders, though the specific duration of the framework period and the exact number of agencies to be selected are detailed in the procurement documents rather than in the summary reporting. Procurement notices for The Crown Estate regularly list opportunities for corporate communications and engagement services. Previous notices have specified separate public affairs and engagement agency selection processes and corporate communications agency requirements, outlining the need for providers that can support strategic outreach, stakeholder engagement and narrative development on behalf of the estate. These notices give context on the type of services The Crown Estate expects to be covered by such frameworks. Records on the UK government’s Contracts Finder portal show that The Crown Estate periodically advertises selection questionnaires and project brief attachments for public affairs and corporate communication services. These earlier procurement documents illustrate the structure of how The Crown Estate organises its communications work and the broad nature of services sought, from engagement strategy to media relations support. The Crown Estate is a statutory body responsible for managing a portfolio of property, land, and maritime estates on behalf of the Crown. Its remit includes major urban property holdings in central London as well as expansive rural and marine assets. The organisation’s strategic communications output is intended to reflect its role in supporting national policy priorities such as sustainable development and long-term investment value. In recent years The Crown Estate has invested in communications and stakeholder engagement to support large-scale infrastructure programmes including offshore wind energy and urban redevelopment projects. The communications framework opportunity is understood to be part of this ongoing effort to manage engagement with stakeholders ranging from local communities to national government entities. Industry procurement trackers show that communications and public affairs contracts at The Crown Estate have previously been advertised with separate lots or project briefs for different specialisms. For example the Contracts Finder database includes notices for public affairs support and standalone corporate communications services that include project attachments outlining supplier expectations. Documents attached to earlier selection questionnaires indicate that the estate expects bidders to demonstrate capability in areas such as media strategy implementation, proactive narrative development, stakeholder mapping and strategic counsel. The specific selection criteria and scoring mechanism for the £7.2 million framework will be set out in the full procurement documents available from the contracting authority. The Crown Estate’s communications frameworks are open to agencies that meet the eligibility and capability requirements set out by the buyer. Those requirements often relate to prior experience in public sector communications, compliance with public procurement rules, and the ability to deliver services that align with the organisation’s objectives. The multi-supplier nature of the framework suggests that The Crown Estate plans to engage more than one agency to provide different elements of communications support across the life of the agreement. Frameworks of this type allow the estate to commission work on a call-off basis as specific needs arise, rather than committing to a single provider. Potential bidders interested in the opportunity are advised to consult the official procurement notice and associated documents on the appropriate public sector procurement portal for full details on how to submit proposals and the closing deadlines. These documents define the scope of services, evaluation criteria and contractual terms that will govern the framework agreement. The Crown Estate’s strategy emphasises its role in creating long-term value and engagement across its asset portfolio. Securement of a communications framework forms part of the administrative infrastructure supporting this strategic delivery. The procurement is framed a...

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