McDonald’s UK splits Teneo brief as Freuds and Flint Global step in

Mace | 17th December 2025 | In-House Public Affairs
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McDonald’s UK replaces Teneo with Freuds and Flint Global, splitting corporate communications and public affairs as political pressures intensify nationwide.

McDonald’s UK has parted ways with Teneo and appointed two separate agencies to handle its corporate communications and government relations, according to reporting in the trade press. Freuds has been brought in to manage corporate communications, while Flint Global will take on public affairs and government relations, marking the end of a relationship that had bundled both disciplines under one adviser. For one of the most politically exposed consumer brands in the country, the decision signals a deliberate move to split narrative and policy work, reflecting the reality that media pressure, cultural scrutiny and Westminster engagement now move at different speeds and demand different skills. The change follows a competitive pitch that McDonald’s UK launched to review its external support across corporate affairs and public policy. Trade publications reported earlier this year that the company was sounding out agencies with the capacity to handle sustained scrutiny around employment pr...

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