Confronting the great digital transformation, the European Union is engaged in a defining effort on many fronts. At a regulatory level, the 2016 General Data Protection Regulation addressed data property and privacy issues. The 2020 package Digital Services and Digital Markets Acts proposes to define the obligations of “gatekeepers” and the rules of a level playing field for services and platforms. By so doing, the EU promotes itself as a culture of its own. It then comes as no surprise that the effort also involves initiatives regarding the mother of global cultural wars, the film and TV industries.  The great coronavirus pandemic is reshuffling the cards in the film and TV battles for subscribers. Home entertainment has taken central stage as cinemas, outdoors and city venues are a no-go. Netflix, Amazon Prime, Disney Plus, WarnerMedia, Apple TV and others now operate subscription campaigns across the world with spectacular success. As the big streaming platforms storm across the Atl...