Ed Amory

Unspun: Private Equity and Public Affairs

By Ed Amory / 15th April 2026

Private equity investing in public affairs firms only makes sense if both sides know what they want

Unspun: How and why to write a speech

By Ed Amory / 18th December 2022

Many of us have no time for long-form oration, but there are good reasons why political speeches are still important

Why returning to the office is a smart move

By Ed Amory / 9th November 2021

My nostalgia for the office is not a sad, sub-David Brent fantasy – it’s a vision of our working future

The Cummings Revolution – help or hindrance?

By Ed Amory / 6th October 2020

Ed Amory

Unspun: Mess with Government Comms at your Peril

By Ed Amory / 3rd October 2020

Those undertaking Dominic Cummings’ shake-up of government communications should not underestimate the persuasive power of Downing Street’s Nudge Unit