AI Takes the Helm in Political Polling, Harvard Warns of Limits and Promise

Mace | 8th July 2025 | In-House Public Affairs, Politics, Polling
ChatGPT Image Jul 8, 2025, 07_38_26 PM

Political polling is undergoing a transformation as artificial intelligence offers instant insights from digital platforms and AI chatbot simulations, Harvard’s Ash Center reports. AI polling may match traditional methods in accuracy on broad issues, yet gaps remain in demographics and real-time politics. Responsible deployment and transparency are essential.

Political polling is at a crossroads. Long relied on telephone surveys and mail-in questionnaires, the field now confronts steep declines in response rates and growing public scepticism. Pew Research found that in 1997 roughly one-third of US respondents answered polls; by 2018 that figure had shrunk to just 6 percent, a trend replicated worldwide and seriously undermining traditional polling methods. This crisis has sparked interest in artificial intelligence as a radical alternative. Harvard’s Ash Center points to AI chatbots that instantaneously scan social media, online discussions, and demographic data to summarise public sentiment, offering a potential replacement for slower, more expensive traditional surveys . In one notable study, researchers used a large language model to simulate thousands of demographics-driven human responses. Their findings showed correlations above 85 percent with real-world data on issues like abortion, though the method stumbled over newer policy matte...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Leader in UK Public Affairs: Abigail Whittaker, Chief of Staff, Funding Circle “Public affairs is built on the strength and nuance of personal relationships (or a well-timed coffee)”

Mace | October 9, 2026

Funding Circle’s Abigail Whittaker explains how policy can unlock finance for small businesses, why timing matters in advocacy and why AI will make strong relationships more valuable, not

By-election day: Is it now or never for Zack Polanski? 

Lucy Carrier-Pilkington | October 8, 2026

The day of the Holborn and St Pancras by-election has arrived; Mace investigates where public opinion is and what this means for the future of the Green Party

Leader in UK Public Affairs: Jonathan Pallant, Head of External Affairs, Financial Services Compensation Scheme, “Lead by example and be clear on your standards”

Mace | October 8, 2026

Shifting perceptions, particularly in financial services, is “no easy task” — and often requires sustained engagement across multiple audiences

Leader in Public Affairs: Erin Mansell, Deputy Director and Head of External Affairs, Women’s Budget Group, “Feminists generally get a bad rap for being serious”

Mace | October 8, 2026

At the Women’s Budget Group, debates about fiscal rules, welfare reform and public spending land directly on the lives of women, carers and disabled people.

Leader in UK Public Affairs: Ross Hawley, Head of Investor Relations, ZIGUP, “You understand the detail and live with the consequences”

Mace | October 7, 2026

Having moved into investor relations from a City banking and hedge fund background, his route into policy engagement has been indirect — but increasingly central.

The Mace Questionnaire: MP Layla Moran

Mace | October 7, 2026

"Education is why I came into politics, and it is hardly talked about"

Leader in Public Affairs – Polly Dhaliwal, Chief Operating Officer, Enterprise Nation “Public affairs, at its best, is about bridging worlds”

Mace | October 7, 2026

Enterprise Nation’s Polly Dhaliwal explains how public affairs can bridge the gap between policymakers and entrepreneurs, turn small-business experience into practical policy and ensure ambition is matched by

Diary: Tory Conference 2026

William Cash | October 6, 2026

Greetings from Birmingham and the Conservative Party Conference, with Editor William Cash.

Leader in UK Public Affairs: Charlotte Thomason, Head of Public Affairs, Commercial & Institutional, NatWest, “In failure is growth”

Mace | October 2, 2026

Charlotte reflects on entrepreneurship, leadership and AI, and why understanding the businesses behind policy issues matter.

Labour Party Conference: No fireworks from Healey, and no market shock either 

Lucy Carrier-Pilkington | September 29, 2026

Healey’s affirmative line “There is nothing progressive about losing control” did little to stir ‘hype’ amongst conference attendees nor City bankers, but he is right to say it