Why data reform is a vital asset to businesses and national services

Chris Combemale | 12th May 2026 | Comment
Mario Tama/Getty Images
Mario Tama/Getty Images

As marketing automation becomes more sophisticated marketers must own that responsibility, says Chris Combemale.  

In the UK’s modern industrial strategy published last year, data and technology have moved from supporting tools to core infrastructure for productivity, innovation and long-term economic renewal.   Data is now a strategic national asset, comparable in importance to physical infrastructure. Better data use can improve public services, support investment, enable AI adoption and help businesses build stronger customer relationships.  That is the policy context for the Data Use and Access Act. The DUA Act belongs in the UK’s growth agenda because better data use is central to productivity, investment and customer engagement. Its purpose is to enable better data use across the economy and public sector while maintaining a high standard of protection for individuals.   The reforms reach well beyond marketing. The Act includes measures to improve NHS data interoperability, support the creation of a National Underground Asset Register, digitise reg...

Subscribe to The Mace

Join the member community shaping British politics and stay ahead of what's really happening in the world of politics and public affairs, with expert analysis, breaking news, and insider insights from Westminster and Brussels. The Mace is the leading news source and resource for the government affairs industry, offering required reading and lobby intelligence for professionals.

To see what you are missing out on by not subscribing to The Mace, click here to download our full membership info-pack. This includes having no paywall on op-ed content or profiles/interviews, allowing professional profiles to be read with maximum impact and visibility by government, special advisers, MPs, peers, civil servants, and policy and political decision-makers.



Out of Office: What does a holiday destination reveal about a premiership?

William Cash | January 16, 2020

William Cash considers Boris Johnson’s Christmas break in Mustique and finds a prime minister’s choice of holiday location to be highly revealing.

Treasury still wields too much influence, says ex-Commons clerk

Eliot Wilson | January 16, 2020

This fortress at the heart of Westminster acts as if it owns the public finances and such a monopolistic attitude is deeply damaging.

The Jackdaw: Staffers Had It Hardest

Marie Le Conte | January 16, 2020

Over the last year we’ve seen dozens of MPs switch parties or go independent. But how does such an unexpected move affect their hard-working staff?

The Mace guide to being a novice MP

Brooks Newmark | January 16, 2020

Still finding your way around the Palace? Not sure where to sit in the Chamber? Former minister Brooks Newmark is here to assist